MultiChoice Announces Plans to Discontinue Showmax Streaming Service
By TUW
MultiChoice has revealed plans to phase out its streaming platform, Showmax, citing long-term sustainability and strategic priorities. The decision follows an internal review of the service and the broader digital entertainment market.
The company said that the move aligns with its efforts to focus on more sustainable and competitive digital offerings. While the platform will continue to operate for existing subscribers in the short term, MultiChoice indicated that further details, including timelines and subscriber guidance, will be shared in advance.
Showmax, which launched in 2015, provided a wide range of local and international content, including movies, series, and sports. Analysts note that growing competition from global streaming services has put pressure on regional platforms, making it challenging to maintain profitability.
MultiChoice emphasized that, despite the discontinuation of Showmax, digital streaming will remain a key part of its strategy as the company explores new opportunities and partnerships in the evolving entertainment landscape.
